C&M Home Builders
Working on the commercial for C&M Home Builders was an incredible experience for our team at Ivy Media. Our goals on this project were clear from the start: create an uplifting and emotionally resonant tone that tugs on the audience's heart strings, with a strong emphasis on themes of connection.
We wanted to evoke a sense of warmth and togetherness, showcasing how a C&M home can be a place where cherished memories are made and relationships are strengthened. Additionally, we aimed to sell the exciting lifestyle that C&M homes have to offer by highlighting their state-of-the-art technical features and innovative design. We wanted viewers to envision themselves living in these homes, experiencing the convenience and luxury that comes with them. Finally, we wanted to show as key parts of the house, allowing the audience to glimpse the countless adventures that await them on the other side of their C&M home.
The final commercial was a captivating portrayal of the beauty, functionality, and joy that can be found within a C&M home, ensuring a profound impact on the audience.
Begin Again 60 Second Commercial
Agency: Hookd Promotions
Director: Kyle Lehman
Producer: Ivy Media
Creative Director: Mack Hastings
Cinematography: Jesse Schroeder
1st AC: Shane Sleger
Art Director: Maddie Grace
Gaffer: Alan De Leon Taverna
Key Grip: Eugene Langlois
Craft Services/Photography: Trenity White
BTS Video: Justin Colmen
Contract Services: Overbite LLC
Rentals: CineQuipt
Talent: Erin Roberts
Talent: Michael DallaValle
Talent: Lauren Rosemurgy
Behind the Scenes look offers an authentic portrayal of our commitment to quality, innovation, and client satisfaction.